So, you want to become a digital marketing assistant? Great! Digital marketing is one of the most important aspects of any business, and there is a lot of opportunity for growth in this field. But before you can start your career in digital marketing, you need to know what it takes to become a digital marketing assistant so you can be a part of the digital marketing team. In this blog post, we will outline the skills and experience required for an enthusiastic digital marketing assistant, as well as provide some tips on how to acquire them.
What Is A Digital Marketing Assistant?
A digital marketing assistant is responsible for tasks that support the goals of a company’s digital marketing strategy. While the specific duties of a digital marketing assistant vary depending on the needs of the company, there are some common skills and knowledge required for the role. A digital marketing assistant should be well-versed in current digital marketing trends and best practices. They should also have strong written and verbal communication skills. Analytical skills are also necessary, as assistants often need to compile data and prepare reports, and on-hand experience with popular marketing software like Google Analytics is often necessary. With the right skills and experience, a digital marketing assistant can be a valuable asset to any company’s marketing team.
What Does A Digital Marketing Assistant Do?
A digital marketing assistant is responsible for planning, implementing, and monitoring the company’s online marketing campaigns. They work closely with the digital marketing manager to create and execute strategies to promote the company’s products or services. This may involve developing and managing email marketing campaigns, creating and managing social media accounts, and conducting SEO research. The digital marketing assistant may also be responsible for creating and managing the company’s website, as well as developing and administering paid advertising campaigns. In addition, they may also be responsible for tracking and analyzing data to determine the effectiveness of the company’s online marketing efforts.
How Much Does A Digital Marketing Assistant Make In The USA?
Digital marketing assistant jobs are highly paid. A digital marketing assistant in the USA makes, on average, $48,269 per year. However, this number can range from $26,867 to $79,677 per year, depending on a number of factors, including experience level, education, and location.
Here are some additional details to keep in mind:
- Entry-level digital marketing assistants in the USA make, on average, $36,000 per year; mid-level digital marketing assistants make, on average, $56,000 per year; and senior-level digital marketing assistants make, on average, $76,000 per year.
- States with the highest average salary for digital marketing assistants are California ($60,000), New York ($55,000), and Illinois ($54,000).
- Cities with the highest average salary for digital marketing assistants are San Francisco ($65,000), New York ($62,000), and Los Angeles ($61,000).
Specific Tasks/Skills Of Digital Marketing Assistant
Now that you know everything that a digital marketing virtual assistant might be able to do for you, let’s get specific about what they might be able to bring to the table.
Email List Building And Marketing
An email list is one of the most valuable things that a business can have. It’s a group of people who have given you permission to contact them about your product or service.
A digital marketing assistant can help you grow your email list by using various tactics such as providing sign-up forms on your website, running social media ads, and developing lead Magnets (an incentive offered in exchange for an email address). They can also help you segment your list to send targeted emails more likely to be opened and clicked.
In addition, a digital marketing assistant can also manage your email marketing campaigns from start to finish. This includes creating the email content, designing the email template, scheduling the emails to be sent, and analyzing the results.
Blogging
A digital marketing assistant can help you with all aspects of your company blog, from coming up with ideas for new posts to writing, editing, and publishing the posts. They can also help you promote your blog posts on social media and other platforms. In addition, a digital marketing assistant can help you set up Google Analytics tracking so that you can see how your blog posts are performing and make changes accordingly.
SEO
A digital marketing assistant can help you set up Google Analytics tracking so that you can see how your website is performing. Google Analytics is a great online marketing analytics tool. This includes setting up tracking for website visitors, traffic sources, and goal conversions. In addition, a digital marketing assistant can help you analyze the data to determine which SEO tactics are working and which ones need to be tweaked.
Social Media Marketing And Promotion
Social media marketing and promotion can help in growing your business. A digital marketing assistant can help you promote your business on social media. This includes creating and scheduling posts, interacting with followers, and running social media ads. In addition, a digital marketing assistant can help you set up Google Analytics tracking so that you can see how your social media campaigns are performing and make changes accordingly.
Many small business owners come to me asking for help driving traffic to their websites and selling their online products.
Affiliate Sales
Affiliate sales are a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
A digital marketing assistant can help you set up an affiliate program and recruit affiliates. They can also help you manage the program and pay affiliates. In addition, a digital marketing assistant can help you set up Google Analytics tracking so that you can see how your affiliate program is performing and make changes accordingly.
Digital Product Creation And Marketing
A digital marketing assistant can help you create and market digital products such as e-books, online courses, and webinars. They can also help you promote your products on social media and other platforms. In addition, a digital marketing assistant can help you set up Google Analytics tracking to see how your digital products are performing and make changes to the digital products.
Website Management
Website management means taking care of all the technical aspects of your website such as hosting, security, backups, and updates. A digital marketing assistant can help you manage your website so that you can focus on other aspects of your business.
Digital marketing assistants can perform minor tweaking to websites, create pop-up forms for catching emails, design and write landing pages, and even build websites from scratch.
Brand Marketing
Brand marketing is creating a name, image, and identity for your business. A digital marketing assistant can help you create and maintain a strong brand identity. This includes creating and managing your social media accounts, designing marketing materials, and writing blog posts and articles.
We’ve all seen ads that are immediately recognizable even without words; that’s brand marketing at its best.
Graphic Design
Creativity is an important aspect of business, especially when it comes to marketing. A digital marketing assistant with graphic design skills can help you create visuals that will capture the attention of your target audience. This includes creating images for social media, designing website graphics, and creating infographics.
Sure many of my clients are creative yet they still struggle to design eye-catching ads, lead magnets, and social media posts.
Video Editing
Video is a powerful marketing tool to help you connect with your audience and promote your business. A digital marketing assistant with video editing and creation skills can help you create videos that will capture the attention of your target audience. They are skilled in basic video editing for such platforms as YouTube, Instagram, and Facebook which are great for promoting your business.
Sales Funnel Creation and Marketing Strategy
As a digital marketing assistant, you will be responsible for helping to create and implement sales funnels and marketing strategies. This will involve working with a team of other marketing professionals to develop targeted campaigns that attract and convert leads into customers. You will need to be well-versed in both online and offline marketing techniques, and you should have a strong understanding of how the sales process works. In addition, you will be responsible for tracking results and providing feedback to the team so that we can continuously improve our results.
Online Community Manager
An online community manager builds and maintains relationships with members of an online community, such as a forum or social media group. They may moderate conversations, answer questions, provide customer service, and promote special events or contests. An online community manager must be able to build rapport with members and keep the community engaged. They should also have a good understanding of the company’s products or services so that they can answer questions accurately.
Benefits Of Digital Marketing Assistant
Let’s go beyond even those benefits listed above.
Here are some more reasons you might want to consider hiring either a part-time or full-time digital marketing assistant:
Saving Money
One of the biggest benefits of hiring a digital marketing assistant is that it can save you money. When you hire someone to help with your website or online presence, you are essentially outsourcing some of the work. This means that you don’t have to pay for someone to do it full-time, and you don’t have to pay for the overhead that comes with having an employee, such as benefits and taxes.
More Efficiency
Another big benefit of hiring a digital marketing assistant is that they can help you be more efficient and productive. When you have someone to help with your website or online presence, you can focus on other aspects of your business. This can free up your time so that you can focus on more important tasks, such as developing new products or services or expanding your business.
Delegation
A digital marketing assistant can also help you delegate tasks. When you have someone to help with your website or online presence, you can delegate tasks such as blog posts, social media, and email marketing.
Can A Digital Marketing Assistant Help With Marketing Strategy?
As a business owner, you know that marketing is essential to the success of your company. But with so many demands on your time, it can be difficult to create and implement an effective marketing strategy. This is where a digital marketing assistant can be a valuable asset. Here are some ways a digital marketing assistant can help you with your marketing strategy:
- Performing market research to understand your target market and what they want
- Helping to develop and implement marketing campaigns
- Creating and managing your social media presence
- Writing and distributing press releases
- Tracking your results and reporting on progress
With the help of a digital marketing assistant, you can focus on running your business while someone else takes care of the details of your marketing strategy.
The Closure
So, if you’re looking to break into the digital marketing world, becoming a digital marketing assistant is a great way to start. Are you looking for a digital market assistant? We got you covered. At Extend Your Team, we provide expert staffing solutions for businesses of all sizes – from small startups to large enterprises. We can help you find the perfect solution for your next digital marketing assistant.